The hotel group LUX * Resorts & Hotels is expanding its activities beyond the borders of the Indian Ocean. The group conducted last week at the opening of his new boutique hotel, LUX * Lijiang, China.
The opening of LUX * Lijiang marks the start of a new collection of boutique hotels, called LUX * Tea Horse Road. This is developed in partnership with Lijiang Yulong Tourism Corporation Limited. This getaway in the heart of the provinces of Yunnan and Szechuan allows travelers to explore the region of Shangri-La. Paul Jones, CEO of LUX * Resorts & Hotels, LUX * Tea Horse Road is a great adventure for an innovative brand like LUX *.
"The economic progress of China, its stability and the increasing ease of travel from mainland China have an attraction for discerning travelers who are looking for unspoiled destinations and may offer them new experiences and authentic," said t he said at the opening ceremony. In a very short time, he has pointed out, the group was a major Chinese customer base for its hotels in the Indian Ocean. "Our goal now is to create the trip of a lifetime in one of the regions of their country. I am sure we can do it with LUX * in China, "he added.
In charge of the project in Yunnan Province, Dominik Ruhl, regional director of LUX * Resorts & Hotels, said "be delighted to be part of this pioneering project which marks the creation of what will become one of the best trips world, whose starting point is at the heart of the Old Town of Lijiang. "
Mr. He, president of Yulong Tourism Corporation Ltd, also expressed his enthusiasm for this partnership. "We have hosted many travelers around the world and are pleased to be partnering with LUX * Resorts & Hotels. Together we will begin a new chapter in the history of tourism and hospitality in the region of Shangri-La.
