Three trends in tourism for 2015-2016
1. The rise of collaborative tourism
Did you know that 60% of milléniaux prefer to consume goods / services shared during their trip? The collaborative tourism is for citizens and travelers who have reinvented the way we consume by exchanging goods and services instead of buying them.
Moreover, concrete and practical advice you are given in the guide in order to take advantage of this trend.
2. The search for authenticity, the more true and genuine stake
You know, travelers are not looking for mass travel experience but want more authentic and unique experiences in direct contact with local people. Fooled by false benefits supposedly authentic, some travelers are desperate to find the actual connection with local people offered the authentic journey.
"78% of travelers consider their favorite trips were those where a friend has guided them there or when they met a local guide. "
In parallel, the tourist said authentic marketing is poles apart from the needs of travelers wanting authentic. Indeed, how to reconcile the two? Testimonies of travelers in search of authenticity are also provided in the White Paper to continue this reflection.
