"These are the first changes since the submission of Strategic Planning 2017-2021 and they mark the beginning of a new era. We are on the road to modernizing the way we do business. The digital turn will be a must. The organizational chart of the functions in the tourist organization has also been refined, "explains Luc Rémillard, general manager.
The notion of "member" disappears. A bridge will be built with the membership of the Chaudière-Appalaches Regional Tourist Association (ATR). As from 1 January, a member of the ATR in the region will automatically be a member of Thetford Tourism Region. It is a direct economy for the stakeholders. The objective is for the ATR to reach more than 100 members from the region by 13 January.
In the same vein, Tourism Thetford region will ensure that the entire local tourism industry is present on its Internet platform, thanks to a fact sheet for each of the attractions, events, hotels, restaurants, campsites, Etc.
The tourism guide Thetford region also disappears. It will be replaced by the ATR guide which will present an enhanced section on the region. The guide produced some 145,000 copies. Each member of the ATR is presented in the guide. The deadline for joining the ATR and being present in the 2017-2018 guide is January 13th.
In addition, in collaboration with the private sector, Tourisme région Thetford will announce in January the creation and launch of a regional magazine specialized in tourism. The publication will be biennial. A press conference will follow in January 2017.
"At the present time, Tourisme de Thetford professionals are making every effort to promote understanding and support for the ATR Chaudière-Appalaches. A presence at the ATR multiplies by 30 or 40 times the visibility. This is the place to be. It is important today that the major players in our local tourism industry understand and adhere to our vision. Our resources are there to explain and answer the questions, "concludes Rémillard.
