Monday, September 15, 2014

The selfie, a new tourist market

The selfie, a new tourist market(Relaxnews) - Mandarin Oriental Paris is riding the wave of selfies. The palace is launching a package where guests will discover that capture the most of their stay in the capital. Other hotels or tour operators have also understood the commercial value of this social phenomenon.


Called "Selfie in Paris," created by the Mandarin Oriental Paris package includes one night in a deluxe room with breakfast, the provision of a private car and driver for a period of three hours (€ 995 incl 1 October 31 January 2015).

A list of the best spots in Paris to make selfies (self photos taken by yourself) will be provided to guests. They can quickly publish their shot, either in their room or even in the car with free Wi-Fi.

Aim for the hotel: the images immortalizing stay vacationers flood the social networks and participate at the same time, promoting the establishment. Participants are indeed invited to post their photos with the hashtag #MOselfiecontest. From 1 October 2014 to 31 January 2015, the best selfie will be rewarded, if he had made ​​in one of the suggestions by the luxurious locations. At stake for hotel nights.



Mandarin Oriental Paris is not the first to understand how to benefit from this trend. In Athens (Greece), the Hotel Grande Bretagne has created a rooftop spot "selfie" which it is possible to take a picture with the Acropolis as decorations.

American hotels were among the first to capture the madness with the key rewards to anyone who would post pictures of them in institutions. This is particularly the case at Lansdowne Resort in Virginia, but Modera in Portland.

A hotel in Sydney was even further by declaring "Instagram first hotel in the world". In the lobby a spot "selfie" was installed. Customers are encouraged to take pictures and post them on the social network cliche accompanied the hashtag # 1888Hotel. Photo and shared instantly appears on a set near the reception display. The promotion of the establishment it largely exceeds the setting of the hotel.